The Active and Intelligent Packaging Industry Association, AIPIA, has launched a new, on-line service, called Aipia Connect. It allows brand owners with projects involving active and intelligent packaging to post these anonymously on the association website.
Aipia members who join Connect can then offer potential solutions which are forwarded to these companies for assessment and further action. Eef de Ferrante, managing director of AIPIA, explaines: “We know that many brand owners are looking at active and intelligent packaging solutions. We get many enquiries seeking solutions which need to involve A&IP. With help of the on-line service we will forward information from members who offer a solution – securely – to the brand owner, who can make contact if he or she wants to take it further.”
More information on the initiative can be found on the Aipia-website.