Kemin Industries, a global ingredient manufacturer, unveiled its new global vision and logo on June 16th. This global vision, accompanied by a new logo, was developed to align the company strategically for 2042 and beyond.
“With our new vision – “We strive to sustainability transform the quality of life every day for 80% of the world with our products and services” – Kemin will strive to form a future of healthy people, a healthy planet and a healthy business. We will do so by engaging with 80% of the population at least five times every day,” explains Chris Nelson, president and CEO of Kemin Industries.
The new vision lays the groundwork for strategic growth and priorities for the company with operations on six continents and a portfolio of more than 500 specialty ingredients. The previous global vision of Kemin dated from 1998 with a target set to reach 3.8 billion lives every day through its products and services for humans, animals and pets. This target was achieved two years early.
By 2042, the world’s population will reach approximately 10 billion people. For Kemin to transform 80 percent of the world’s population – approximately 8 billion – people must encounter Kemin products five times each day. From sunrise to sunset, a person may have eggs for breakfast, feed their pet, wear jeans, take a supplement and purchase bakery items or meat at the market – all opportunities that include Kemin ingredients.
“When we created our previous vision 20 years ago, it was ambitious and encompassed all aspects of our business. Since then, Kemin has grown ten-fold, and now the impact we can create is even greater,” says Nelson. “By using our scientific expertise at the molecular level and continuing to innovate, we have the ability to be transformative on a global scale in a rapidly changing and growing marketplace. With a new vision to guide us, we are reenergized to reach more people with our products and services to truly transform the quality of life around the world.”
Along with this vision, the new Kemin logo reflects the company’s focus on future growth while respecting its history through a thoughtful evolution of the Kemin brand identity.
“Our previous logo was encased with a thick, red circle in the signature Kemin red. Now without a border, the new logo represents transparency and innovation,” said Haley Stomp, Senior Vice President – Worldwide Marketing, Kemin. “The stylized ‘K’ remains, paying homage to the two previous Kemin logos. The red arch represents forward movement and calls attention to the ‘I’, emphasizing Kemin’s innovation. The ‘N’ behind the red arch represents the Nelson family who stand behind Kemin now, as they have since the company’s founding, and will continue to do so for generations to come.”