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Agrifirm

Land O’Lakes (US) and The Netherlands-based Royal Agrifirm Group (Agrifirm) announced that they will be setting up a dairy animal feed joint venture in China.

The new company, Agrilakes (安阁雷), will leverage existing market knowledge, insights, technologies and research capability from both Land O’Lakes and Agrifirm to provide world-class service to China-based feed customers and dairy farmers.

Location

The new joint venture will initially be based in Agrifirm’s existing manufacturing plant in Tianjin, with plans to build a new dairy premix and specialty plant on the adjacent property.

As dairy farms in this region continue to grow with increased sophistication and production efficiency, evolving dairy feed practices are driving demand for enhanced animal nutrition and productivity. Working together with complementary strengths, Land O’Lakes and Agrifirm are well-suited to fulfill the needs of this promising marketplace.

Growth strategy

“With more than 20 years of market experience in China, this joint venture with Land O’Lakes positions Agrifirm to further implement its growth strategy and continue developing a reliable, responsible food chain for future generations in China”, said Dick Hordijk, Chief Executive Officer of Agrifirm.

“With this new investment in China alongside Agrifirm, we are continuing Land O’Lakes’ successful international commercial growth strategy focused on partnering with locally-successful companies and working together to drive market expansion”, said Jerry Kaminski, Executive Vice President and Chief Operating Officer of Land O’Lakes.

Experience

Both partner companies bring experience operating in China to the joint venture. Land O’Lakes currently leverages capabilities and proprietary products of its subsidiary businesses Purina Animal Nutrition and WinField United crop protection to help improve dairy productivity in China. It also operates a training facility in China, the Dairy Farming Institute, in partnership with Nestlé. The facility features two training farms, trial fields and a training center to help local forage growers and commercial dairy farmers develop their skills.

Nuscience

Nuscience, a wholly owned subsidiary of Agrifirm and their key global animal nutrition entity, has been in China under the brand LVSAI for 20 years and is currently operating two young animal nutrition and premix plants, and a business unit that sells feed ingredients and multi-species feed additives.

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