Biochem has appointed Kristof Sarrazyn as the Technical Sales Manager for the Benelux region.
The company has already built a strong presence in over sixty countries in all corners of the globe. With Kristof Sarrazyn taking charge of Benelux, Biochem looks all set to enhance its footprint in Belgium, Netherlands, and Luxemburg.
Sarrazyn has been serving the animal nutrition industry for more than 15 years. He has worked for almost 7 years in ForFarmers Belgium N.V. as a Product Manager and Sales Manager.
During this stint, he has been involved in the successful development and introduction of new concepts in dairy, young animals and beef cattle, increasing sales substantially in dairy and beef cattle and upgrading the importance and interest of the beef cattle-sector within Hendrix Haeck/Hendrix UTD.
Sarrazyn has also worked with Topigs België NV as a Commercial Representative for West-Flanders. Here, his primary responsibility areas were selling of genetics to pig farmers, working as a Consultant for pig-farmers, clients, and colleagues at a technical level, and coordinating the collaboration between franchisers, intermediaries and selling teams of Topigs België NV.
In his new role in Biochem as Technical Sales Manager, he will report to the company’s Regional Sales Director Southwestern Europe, Dr Robert Brintrup.
“The experience Kristof Sarrazyn brings with him makes him the perfect choice for this role,” said Dr Robert Brintrup. “He has a great knowledge of animal nutrition feed and understands what is required to establish and expand the distribution network in a thriving market. His expertise will help us to strengthen our position in the Benelux market.”