Turkey-based Parantez International Fair, known for the international grain and feed milling exhibitions it has organized, and Netherlands-based Victam International joined forces for IDMA Exhibition held in Istanbul every two years. Under the name IDMA and Victam EMEA the next edition will be held in Istanbul for the 9th time on 11-13 March 2021.
The two companies aim to create a significant added value with this cooperation by bringing together all the components of the grain, feed and pulses sectors on a stronger and more extensive platform under the roof of IDMA and Victam EMEA. Parantez & Victam cooperation will provide both exhibitors and visitors with convenience and significant advantages in marketing, sales, and operational activities. It will also contribute to the faster growth of companies in international markets.
Victam International, which organizes the biggest events of the animal feed processing sector in various locations of the world, will strengthen its presence in Europe, the Middle East, and Africa with this cooperation.
Mr. Sebas Van den Ende, General Manager of Victam International, points out that both parties signing the agreement are aiming to have the strongest and largest event in the region. Van den Ende: “This cooperation provides an entry into the region for Victam and a strategic path for IDMA to respond to growing competition. This cooperation, which adopts a win-win strategy, may create a synergy in sales, marketing, and operations and may be a proactive answer for companies wishing to enter the region. The cooperation aims is to have a long-term cooperation for the benefit of both parties.”
Parantez International Fair, the organizer of IDMA Exhibition aims to develop a new synergy with the new partnership focusing on growth in the sector. Mrs. Zübeyde Kavraz, Chairwoman of the company, emphasizes that this cooperation will open up new horizons for both the industry and IDMA.
Pointing out to the significance of partnership for strengthening the sector, Mrs. Kavraz said: “We live in a period where food safety and sustainable production are at the forefront. Therefore, the development and strengthening of cereal, feed and pulses sectors of which Parantez and Victam are a part of, are extremely important in terms of ensuring food safety and sustainable production in the world. Because cereal and pulse-based foods and animal products continue to constitute the most basic food sources of human beings.”
Increase in demand
Demand for flour and bakery products is expected to increase in the forthcoming period, especially in regions with higher population growth rates. At this point, the most important regions are; Sub-Saharan Africa, the Middle East and North Africa along with Southeast Asia. Because Turkey is one of the main centers of grain processing technologies industry and it is close to Middle Eastern and African countries where flour demand is expected to grow, so this provides Istanbul strategical advantage in terms of milling exhibition.
IDMA exhibition has received the support of national milling associations of forty countries. Besides, Turkish-Netherlands Friendship Association gives strong support in the formation of this cooperation.