Novus International partnered with Agrivida. This partnership is in line with the strategy of Novus International to enhance focus on gut health and innovation.
Novus CEO and President Dan Meagher: “Agrivida’s novel and innovative technology allows for the delivery of feed additives in a unique and very sustainable way – directly inside of the grain. It is technology like this that will further show Novus’s commitment to our customers: to help them produce wholesome, affordable food in an efficient and sustainable way.”
Agrivida, a privately held biotechnology company based in Massachusetts, was founded in 2003 by scientists from MIT who discovered a way to incorporate feed additives directly into corn grown for production animals. By having the additive inside of the grain, the molecules are more efficiently absorbed, and producers can improve both animal performance and their bottom line.
The partnership combines Novus’s nearly 30 years of research, sales and marketing experience with Agrivida’s technology, allowing both companies to grow the customer base as well as explore new innovative products and solutions through R&D collaboration.
Rajiv Singh, CEO of Agrivida: “The Agrivida team has been undertaking work in biotechnology innovations to express functional proteins in grain. That work has led to the development of a sustainable production platform with application potential for many types of feed additives. We are thrilled to partner with Novus, an organization that shares our commitment to improving the world of animal health and nutrition through new technologies.”
Novus is making Agrivida products available to its customers in the U.S. immediately while registration is underway to expand to other countries.
Also read: Novus celebrates silver anniversary (2016)