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Meat Pro Asia in conjunction with VIV Asia

Messe Frankfurt and VNU launch a new exhibition in Asia: Meat Pro Asia.

Messe Frankfurt and VNU Asia Pacific join forces to launch a new meat and food processing trade show for the South East Asian market. The new exhibition Meat Pro Asia will be held in conjunction with VIV Asia. Both will take place in Bangkok. The exhibitions open on March 10th, 2021.

In a strategic expansion into the growing food technology sector, Messe Frankfurt and VNU Asia Pacific, announce a partnership to jointly organise ‘Meat Pro Asia’, a new trade show dedicated to meat and food processing and catering to the ASEAN region. The show will take place on a biennial basis in co-location with VIV Asia.


Commenting on the new event, Mr. Wolfgang Marzin, President and Chief Executive Officer of Messe Frankfurt Group, said: “Despite a challenging first half of the year, we continue to see the need to establish new trade fairs in emerging markets around the world. With an increasingly wealthy population of 600 million, the ASEAN region is an exciting prospect, with high potential for growth in sectors such as meat and food processing”.

“This new cooperation in Asia strengthens and completes the already leading position of VNU in the Asian animal protein production business,” commented Mr. Albert Arp, Group CEO of Royal Jaarbeurs/VNU Group.


“Meat Pro Asia is Messe Frankfurt’s first venture in this sector in South East Asia,” noted Mr. Stephan Buurma, Member of the Board of Management, Messe Frankfurt Group and Managing Director of the Asia regional head office. “We therefore see great potential to leverage our experience and sector expertise, including the resources of IFFA in Frankfurt, the world’s leading meat processing trade fair, for the benefit of the industry in South East Asia.”


“Working closely with Messe Frankfurt, we aim at attracting the top suppliers and buyers in the processing industry to Meat Pro Asia, establishing this exhibition as a top destination in the Asean region for meat processing and packaging equipment,” said Mr. Heiko M. Stutzinger, Managing Director of VNU Asia Pacific and Director of VIV worldwide. “By holding Meat Pro Asia alongside VIV Asia, and leveraging on the experience of Messe Frankfurt in this specific sector, we are going to provide the entire spectrum of food technology to trade buyers. We are confident that this new event will be a great success,” Stutzinger added.


Meat Pro Asia will be co-located with VIV Asia, gathering the entire supply chain under a single roof. The inaugural edition will be held from 10-12 March 2021 at Impact in Bangkok (Thailand).

Also read: Victam and Animal Health and Nutrition Asia postponed until 2022

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